Privacy Policy

Last updated: June 3, 2025

This Privacy Policy describes how Ruby Melbourne (“the Site,” “we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase on Ruby-Melbourne.com (the “Site”), or otherwise communicate with us regarding the Site (collectively, the “Services”). For the purposes of this Policy, “you” and “your” refer to the user of the Services, whether you are a customer, a site visitor, or another person whose information has been collected under this policy.

Please read this Privacy Policy carefully.

Changes to this Policy
We may update this Privacy Policy from time to time, including to reflect changes in our practices or for operational, legal, or regulatory reasons. We will post the updated Policy on the Site, update the “Last updated” date, and take any other steps required under applicable law.

How we collect and use your personal data

To provide the Services, we collect—and have collected over the past 12 months—personal information about you from various sources. The information we collect and use varies depending on how you interact with us.

In addition to the specific uses listed below, we may use your information to communicate with you, improve the Services, comply with legal obligations, enforce applicable terms of service, and protect our rights and those of our users.

Personal information we collect

The type of personal data we collect depends on your interactions with the Site and use of the Services. “Personal information” means data that identifies, describes, or can be associated with you. Below are the categories and specific types of data we collect:

Information you provide directly

Contact details: name, address, phone number, email.
Order information: name, billing and shipping address, payment confirmation, email, and phone number.
Account information: username, password, security questions.
Customer support: messages and content you send us.

Some features require you to provide certain information; otherwise, you may not be able to use those services.

Usage information

We automatically collect data on your interaction with the Site through cookies, pixels, and similar technologies (“Cookies”). This data may include login details, device, browser, IP address, network connection, and Site usage.

Information from third parties

We also collect data from vendors and partners, such as:

Shopify, which supports our Site.
Payment processors to handle your orders.
Advertising or tracking platforms that collect data via pixels, SDKs, cookies, and similar tools.

All data from third parties will be processed in accordance with this Policy. See also the section on Third-Party Sites and Links.

How we use your personal data

Providing Products and Services: To fulfill our contract with you, including processing orders, shipping, sending purchase notifications, and managing your account. Shopify may link your account to its other services according to its Privacy Policy.
Marketing and Advertising: To send you promotional communications via email, SMS, or mail. If you reside in the EEA, this processing is based on our legitimate interest under Art. 6(1)(f) GDPR.
Security and Fraud Prevention: To detect suspicious or illegal activity. You are responsible for your account security. If you suspect unauthorized access, contact us immediately.
Communications and Service Improvement: To provide you with customer support and improve our services.

Cookies

We use cookies to operate and improve the Site, analyze usage, and personalize advertising content. For details: https://www.shopify.com/legal/cookies

You can disable cookies in your browser settings, but this may affect your experience. We recognize the Global Privacy Control (GPC) signal for opt-out.

How we share personal data

We may disclose your information in the following cases:

To vendors performing services for us (e.g., shipping, payments, data analytics).
To advertising partners.
At your request or with your consent.
Within our corporate group.
In the event of corporate transactions or legal obligations.

Categories shared in the past 12 months:

Category	Recipients
Identifiers (e.g., contact details, account)	Vendors and partners
Commercial information (e.g., orders)	Vendors and partners
Usage data	Advertising partners

We do not sell or share sensitive data without your consent.

Third-Party Sites and Links

The Site may contain links to third-party platforms. We are not responsible for their privacy practices. Information posted on these platforms may be visible to other users.

Children’s Data

We do not knowingly collect data from minors. If a child has provided us with data, parents can contact us for removal.

Security and Retention

No system is completely secure. Avoid sending sensitive information through unsecured channels.

We retain your data as necessary to fulfill obligations, manage your account, and resolve disputes.

Your Rights

Depending on where you live, you may have the following rights:

Access your data
Delete your data
Correct your data
Data portability
Opt out of sale/targeted advertising
Restrict processing
Withdraw consent
Appeal a denial
Manage communication preferences

You can exercise these rights via the Site or by contacting us. We may require identity verification.

Complaints

If you believe processing is unlawful, contact us. You can also lodge a complaint with the competent authority (in the EEA: see list).

International Users

Your data may be transferred and processed outside your country. If transferred outside Europe, we use approved mechanisms such as Standard Contractual Clauses.

Contact

For questions, rights, or complaints, contact us:

📧 support@ruby-melbourne.com
📍 Lindenstraat 4, Meerkerk, 4231 DT, Netherlands

Unless otherwise stated, we are the data controller of your information under applicable law.